About us
Expert Guidance for Your Beauty Journey
Our team provides the expertise and strategic insight needed to help your beauty supply store thrive in a competitive landscape. We create tailored solutions that foster sustainable growth and long-term success.
Comprehensive Beauty Product Guidance
From personalized consultations to product recommendations, we’re here to support you every step of the way, providing the tools and resources needed for your beauty routine.
Pricing to suit
all beauty lovers
Meet our beauty experts
Dedicated beauty professionals driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Sarah is the driving force behind the beauty supply store. She loves to keep her hands full by participating in product selection, marketing, and customer experience strategies.
Emma Johnson
Chief Beauty Officer
James loves taking on challenges. With his multi-year experience as Commercial Director in the beauty industry, James has helped the store to get where it is today. James is among the best minds.
Sarah Turner
Chief Beauty Officer
Emily is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house beauty consultants and looks after the community of thousands of beauty enthusiasts.
Iris Joe
Chief Operations Officer
Emma, with her extensive knowledge of beauty trends, helps us curate the best products and ensures our customers receive top-notch service. She is passionate about empowering others to express their beauty.